6 Ways to grow your LinkedIn Connections

Our last post addressed the rise (and undeniable importance) of social media engagement; but what happens when you need to reach clients using a far more targeted and in-depth approach? LinkedIn provides an online network specifically for businesses, which allows you to really get stuck into current activity within your industry – and – as your connections grow, so will your online presence.

We’ve come up with 6 key ways you can go about expanding your list of connections.

1. Engage your employees

Your first port of call for growing your connections list is right on your doorstep. Give your loyal employees a real reason to connect with you as opposed to just being another box to tick when filling their own LinkedIn profile. LinkedIn’s Best Practices Blog states that “Employees are 70% more likely to engage with your company updates.” Use this to your advantage and provide useful content that will encourage them to spread the word amongst their own contacts – after all, who better to help promote your company, than your company!

2. Get talking!

By regularly* (note italics) starting conversations and becoming involved in LinkedIn discussions, you will naturally boost your SEO ranking, direct crucial audience members towards your profile and gain credibility in your field. Speak out about the industry, current news topics and your company’s views and your business network will come to life.

*Let’s address this issue of regular activity. Noticing that the most recent ‘monthly’ post on a LinkedIn company page was from July 2008 is a huge warning beacon for profile viewers that you aren’t worth following. Remind your connections that you haven’t vanished off the face of the earth by keeping your content up to date – and make sure that your profile settings are switched to “notify your network”, or all your updates will go under the radar!

3. Join groups

For privacy reasons, LinkedIn does not allow its users to connect with people who have no existing contacts in common with them. By joining groups of interest, LinkedIn will allow you to start connecting with other members of the group as well as following and contributing to relevant discussions.

For example, if you are in the leisure industry, joining the “Fitness and Health Professionals” group will allow you to connect with any of its 56,564 members and receive daily or weekly updates centred on the topic of health and fitness. Keeping up to date with competitors and what’s going on in the industry can keep you ahead of the game and provide you with inspiration for your next engaging post…

4. Showcase

LinkedIn offers a great facility which enables you to clearly map out your business structure to prospective contacts. Users will be able to easily connect the dots between parent companies, partnerships, trusts, and other business relationships. Take advantage of this. The more backlinks the parent company creates between its subsidiaries, the more each party will benefit from shared connections.

5. Presentation

Make the most of LinkedIn’s key features and fill your profile so that no stone is left unturned when inputting your company information. Use your branding where possible – especially in your profile icon, so that users experience brand continuity across all of your online platforms. Treat your page as if it is your website and your brand identity – and your network – with thrive.

6. Promote

Finally – be bold and venture outside of the LinkedIn bubble. By distributing your LinkedIn profile across various channels; your email signature, prominent locations on your website, other social media profiles and any promotional activity you become involved with; you can start to create vital backlinks which will direct more users to your profile.

Bigwave Media offers a range of social media services from training, content and management to campaigns. To find out more get in touch, tweet us @bigwavemedia or follow our very own LinkedIn profile for all the latest.


Posted in Blog, Branding, Business Development, Digital, Digital Marketing, LinkedIn, Social Media | Tagged , , , , , | Leave a comment

3 Top Tips for Social Media Engagement

Social media – can you remember a time when we didn’t wake up and check Twitter or have a look at Facebook on our lunch break?

In recent years it has undeniably been the hot topic for marketing that businesses can’t ignore. But now everyone’s set up those company Facebook pages and corporate Twitter accounts being the first in the industry on social media is no longer enough.

So we’ve put together 3 basic tips you can start today to improve engagement – by that we mean, at a very basic level, getting people to respond not simply follow your account. That may be clicking through, a like, comment, share, retweet, reply…the list goes on.

1. Interact

Social is the key word – you need to listen just as much as you talk. So keep an eye on what people are saying not only about you but industry topics and when appropriate reply, get involved and have your input.

If you have no one to reply to or little interaction pose questions, ask for people’s opinions or feedback and start those conversations. A consistent hashtag will also make these conversations trackable and spread the word. Just remember people want to think they’re talking to a person not a company so keep it informal not corporate.

2. Timing

Real-time marketing – it’s the latest buzz word with digital marketing. Social media is immediate how many times have you found out the latest news from trends of Twitter before the 6 o’clock news?

So it’s fine to schedule those tweets monthly but if something comes up that’s relevant or everyone’s talking about be reactive and have your say, put your twist on it – just look at the success of Oreo’s tweet during the super bowl. If your followers or fans are interacting with you about this they will be exposed to the rest of your content.

The timing of these posts is equally as important – when’s the optimum time to post? Have a look at those Facebook insights and see when people engage the most or do it the traditional way and think about your audience – do teenagers check social media before 8am on a weekend?

3. Value and variety

Good content will always be key. You can do 1 and 2 all you like but if you’re not providing your followers and fans with something worth reading, clicking on, or sharing there’s little point.

Sure, keep it informal but remind people how you can benefit them, spark their interest and give them a reason to read on.

But social media is fundamentally about community it’s not a sales pitch so vary your content. Don’t constantly tweet to get new customers – keep your existing ones informed – we all know retention is more economical than acquisition. This is where visuals can help, so post an Instagram of what’s happening at you’re business or how you’re supporting a local event or national day.

So there you have it – how to kick start your social media engagement and improve that all important reach and awareness. And remember, if you’re not sure how you’re getting on, every social media channel has been getting on the engagement bandwagon with specific analytics and insights.

Bigwave media offer a range of social media services from training, content, management and campaigns. To find out more get in touch or tweet us @bigwavemedia.

Posted in Blog, Digital, Digital Marketing, Facebook, LinkedIn, News, Social, Social Media, Twitter, Website | Tagged , , , , , , , , | Leave a comment


Our first hack event saw staff from across the company take part in collaborative projects as part of a staff training day.

The ‘Hack’ event was designed to breed a creative environment for collaboration, allowing staff to work on a project of their choice and to utlise the skill sets of a broad team. The brief was simple, in fact it was one word… Disrupt.

Staff from the creative studio, account management and digital teams were split into five groups, each with four members. The briefing session elaborated on the brief to give context and some suggested avenues.

As part of the session we looked at companies and industries that have been or are disruptive. They included the likes of :

  • Uber which is disrupting the taxi market – offering a technology led model to aid transportation.
  • Square which is disrupting the merchant banking system by offering card readers connected to smart devices combined with industry low transaction fees.
  • Airbnb which takes hotels out of the picture by giving a platform to anyone wanting to rent a spare bed or property to travellers.
  • Budget gyms which provide heavy competition in the leisure market, basing their business model solely on a low cost offering.

Disruption is arguably inevitable. Look back at most industries and products and the disrupted was once the disruptor. Square is to paypal what paypal was to the banking industry 10 years ago. Go back further and the Barclay card changed the face of transactional loans with the launch of a credit card. Disruption is innovation and often it is driven by either technology or price. As is often the case technology still plays a role in pricing models by streamlining process or offering new insight to drive down costs.

So, armed with a mission to ‘disrupt’ our five teams dispersed, brainstormed, researched, designed and came up with five projects which were presented back to a judging panel. Some came polished some a little rough around the edges, but all sought to solve, innovate or change.

Here’s a round up of the projects:


Team members: Max, Ana, Hayley, Brent
Project name: MusicMelee

In short: MusicMelee will solve music disputes by allowing everyone to contribute to a singular continuous playlist from their own device instantaneously
In depth: The MusicMelee sevice forms a network between all enabled devices in a social situation and requests other platforms (Spotify, iTunes, Soundcloud etc.) to stream music to a master device which is connected to the soundsystem in an order defined by a communal playlist. Each device acts as a remote playlist compiler connected to all the other devices allowing the full music collection
of the entire group to be accessed without unplugging the soundsystem at any point.


Team members: Dan, Eva, Martin, Sean
Project name: FitNet

In short: A gym network consisting of Big Wave clients
In depth: Designed to partner together leisure and cultural trust across the UK, FitNet aims to foster a network of gyms and leisure facilities where membership to any provider allows access to any of the network facilities. The network would be backed by a website, app and marketing materials and would support the growth of a national leisure network. Aims of the network would also include facility reviews, benchmarking and joined up campaigns.


Team members: Joseba, Liam, Laura, Ronnie
Project name: VCard

In short: A virtual business card for the film and theatre industry based on a smart phone and linked to other App users and presented in the same vein as the old ‘index card’ system.
In depth: The self-employed market in the film and theatre industry is constantly on short-term contracts.
Networking and contacts within this industry are vital but unlike the more efficient B2B folk, scraps of paper and tatty business cards are constantly mislaid. VCard aims to solve this by providing a way to store and retieve contacts. Due to the transient nature of the job there is a constant need to update CV’s, which could be done and viewed via a link on the Virtual Business Card. QR codes would allow teams to instantly collect all attendee cards in one go.


Team members: Tim, Karlie, Rebecca, James
Project name: Moneyspinner

In short: A FREE service directory to put local people in touch with others in their community who can offer a small service for a fee.
In depth: People would receive ratings and reviews according to their services. Services would include: gardening, odd jobs – DIY, babysitting, dog walking, cleaning/ironing, window cleaning. A paid for version of the service to be used by qualified professionals such as electricians, plumber, carers etc


Team members: Wayne, Erika, Luke, Nick
Project name: Qskip

In short: An app to save time on lunch breaks by allowing people to order coffee and food on the go and simply skip the queues
In depth: With a target market of town/city centre retail and office based workers, aged: 18 – 45
 with a disposable income the Qskip app allows the preordering of food or drink from selected vendors. Payments can be taken through the app. The order would be ready for collection at the time specified thus allowing you to skip the queues. Revenue is generated via a small transactional charge and advertising revenues would come from companies being able to promote themselves.

The winning team (by just two points) was Team panda for their Vcard concept. By targeting a specific audience Team Panda had come up with a solution that many in the target market would identify with. This was backed up with some strong research through a survey of the target audience. A good logo proposal and additional artwork to show a demo product gave Team Panda the edge. The Q and A session identified a few potential issues to overcome from revenue streams to copyright or confusion in the brand name already being synonymous with mobile phone contacts but in all the Panda’s just clinched the prize – an extra day of holiday for each team member. Well done Team Panda!

Disruption shows us how industries, and companies in particular, can’t afford to sit still in an increasingly technology led marketplace. At Bigwave Media we’ve invested over the years in new technology and systems to ensure we continue to drive forward and lead on innovation. Our cost model and service delivery quickly established us a market leader when we first launched the company, since then we launched the first mobile app in the Leisure Trust sector and recently invested heavily in a new proofing system we call Proofhub and OnDemand. Proofhub enables clients to proof artwork quicker, easier and more collaboratively while OnDemand gives client a system to self generate on-brand artwork in a couple of clicks.

Catch up on the days events on Twitter or Facebook by searching #BigwaveHack

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Is Social Media becoming part of your personality?

Did you know that 72% of all internet users have some link to social media?

It wasn’t long ago that people were picking up newspapers instead of iPads, Walkman’s instead of iPhones, books instead of a Kindle or even having a face-to-face conversation rather than social updates. But times have changed and you can no longer escape being connected to the world. We find ourselves checking-in at the gym on Facebook or uploading a photo of our indulgent Starbucks hot chocolate to Instagram. But are people growing too accustom to the sharing lifestyle?

The rapid growth of technology in the 21st century has contributed to the unlimited access we now have to our various accounts, whether you’re travelling to work or on holiday. Mark Zuckerberg tends to find out you’re in a relationship quicker than your parents! However, social sharing has become a way of life where it feels necessary to share stories with readers. Believe it or not, 57% of users communicate via social media rather than real life. That explains why we’re always hearing “I’m definitely going to tweet that”!

Question time!
What is the first thing you do when you wake up? Grab a cuppa? Have a Shower? Get some breakfast?
I bet you don’t do any of that! You probably do what most of the population do, instead of getting your morning caffeine fix, you spend your morning scrolling through your Facebook or Twitter feed or catching up on Snapchat’s you’ve missed during the night. (Yes, I am one of the many even if I don’t like to admit it!)

Let’s take a look at some of the most popular channels available at our fingertips and how they may be integrated into your personality:

  • Facebook

Facebook has created an open forum where users can share, like and comment with people we have let into our circle of friends.

  • Twitter

Twitter offers a platform for news, politics, travel and gossip, ensuring information is delivered to people in real-time. It offers the ability to connect with celebrities and converse with companies. Where else can you view worldwide trends with a simple #Hashtag?

  • Instagram

Prefer to use images rather than words to keep up-to-date? Instagram is probably the platform for you! Now be honest, how many ‘selfies’ with flattering filters have you shared in the last month?

  • Pinterest

As simple as the title, you pin your interests! Whether it’s a wish list, mood board or bucket list, we’re pretty sure hours have passed whilst searching on this growing platform.

  • LinkedIn

LinkedIn is the industry based channel and essentially an online CV. Work connections, industry trends and job inquiries; LinkedIn is the place to boost your work and education achievements.

Of course there are loads more channels that can be accounted for such as Google + and Foursquare. Whatever your choice of sharing, we ask the question again; is social media becoming part of your personality?

As a business it is important to understand the effectiveness of the online marketing tool. It offers a cost effective and targeted way to engage, inform and promote. For more information about the social media services we offer please visit our webpage www.bigwavemedia.co.uk/social-media

Oh, one last thing…don’t forget to share this blog on social media!

Posted in Advertising, Blog, Devon, Digital, Digital Marketing, Facebook, Google, LinkedIn, Pinterest, Social, Social Media, Twitter | Tagged , , , , , , , , , , | Leave a comment

5 reasons why featuring a blog on your website can be advantageous for your business

Blogging was once a dominant online platform for personal expression. However, businesses have since leveraged its power to establish and enhance their online presence. Alongside the rise of social media marketing, blogs provide the opportunity to share your expertise and knowledge with a larger audience.  However, they are often viewed as time-consuming and pointless: who even reads them? But sharing interesting content can go a long way. Here are 5 reasons why we believe a blog can be advantageous for your business:

1. Communication Device

A blog adds a new dimension to your marketing communication, relaying informal messages, accomplishments or important business news. This keeps clients and customers up-to-date, whilst adding a human aspect to your business.

2. Market Research Tool

Thanks to widely available, inexpensive or free analytics tools, you can quickly measure which of your posts are generating the most interest. This can improve your marketing messages and provide an insight into which products and services can be created or developed.

3. Brand Builder

An active business blog can show that your company is one step ahead of the industry, by writing about relevant new trends and key business news. If completed well, this can project the personality of your organisation, build credibility and demonstrate your ability to lead.

4. SEO Benefits

A well written blog post can attract a vast number of visitors from search engines by ranking for a number of keywords. These visitors can then be directed to your business website for increased traffic and awareness as well as potential client/customer acquisition.

5. Illustrates Reliability

Trust and reliability are rare and valuable possessions online that can take a significant amount of time and effort to be earned (although still may never happen!). A regular blog demonstrates your commitment to your readers, which in turn will make it easier to accomplish your online goals.

To chat about featuring a blog on your website or to view examples of a blog, please contact Simon Beer at simonbeer@bigwavemedia.co.uk

Posted in Blog, Business Development, Devon, Digital, Digital Marketing, News, Search Engine Optimisation, Social Media, Website | Tagged , , , , , , , | Leave a comment

How to Pin on Point

Pinterest is quickly becoming the fastest growing social media network, with over 16 million daily active users. So we hear you ask the question, how do I stand out in the sea of other pinners?

People often take this virtual bulletin board to the extreme and go pinning mad, adding any content to their boards to ensure they feature new content. However, with a little care and attention you can make sure your pinning is on point with these essential steps:


1. Create Interesting Boards

Establish boards that focus on lifestyles, events, seasonal trends and wish lists. They are a perfect way to illustrate creative thinking, up to date content and the personality behind your brand. Travel Channel appeals to followers’ sense of adventure with “Daily Escapes”. Add all your boards to categories to ensure your pins will show up under category searches.

2. Use High Quality Images

Pinterest is all about the image. Invest a little time in creating a high-quality, visually appealing image to intrigue your audience; they are much more likely to take a look and repin! Think outside the box and share designed graphics as well as photos; infographics are a great source of visual, clear information.

3. Captions

An engaging caption that captures the alluring nature of the image will increase its sharability. Utilize the channels search function by including hashtags and keywords to widen your audience and consider search engine optimisation.

4. Promote your Business Creatively

Generate a call-to-action in your pins. Integrate online and offline strategies, promote competitions and drive traffic to your website. The potential of Pinterest has been reinforced as it is said to drive more referral traffic than YouTube, Google + or LinkedIn.

5. Research and Measure

It is important to track recent activity to measure the success of your current strategy. Discover the pins and boards that receive the best results and target your future pins similarly. Google Analytics will highlight any keyword searches or referral sources that drove traffic from Pinterest.

Pinterest has recently introduced a new messaging feature that allows pinners to have a private conversation around an image. When someone sends you a pin, you can reply with a message and send a pin back. To find out how Pinterest can help your business’ online presence or to chat about designing Pinterest content such as Infographics please give us a call us on 0845 643 2385 or complete our contact form and we’ll be in touch.

Posted in Advertising, Blog, Branding, Devon, Digital, Digital Marketing, Google, Graphic Design, Pinterest, Search Engine Optimisation, Social Media | Tagged , , , , , , , , , , | Leave a comment

The benefits of Facebook advertising and the 7 rules

Facebook advertising options

What is Facebook advertising?
Advertising campaigns can be run on Facebook using a pay-per-click (PPC) model. Facebook campaigns offer a highly effective way to boost your profile, increase page likes, drive traffic to your website or to boost awareness of your company or a selected product. Facebook advertising appears on newsfeed, mobiles or as a right hand side advert, depending on your overall goal, e.g. page likes, event responses or clicks through to your website.

A PPC campaign with good planning and targeting delivers an extremely cost effective way to advertise your products or services – particularly when compared to the cost of more traditional forms of advertising. A Facebook PPC campaign should contain tailored adverts to be served to specific demographics which can be targeted based on location, age, gender and interests, amongst other criteria. This demographic data is pulled from Facebook user’s profile data (if you are a Facebook user think about the information your profile contains in the ‘About’ section). So, if a user has specified they are a female from Cardiff and has interests in swimming, then they can be targeted and served an advert from a PPC campaign for a Leisure Centre based in Cardiff promoting Ladies Only Swim Sessions. Likewise, if a user has specified they are male from Exeter who is engaged to be married, then an Exeter based wedding hire shop can serve them an advert with a suit hire promo.

Further targeting options can be implemented through custom and similar audiences. A custom audience matches your own database against people who are already on Facebook. A custom audience can be created from a set of data your company already has – maybe a list of existing customers or mobile app users. That data is mapped against Facebook users (i.e. by referencing the email address against Facebook registered email addresses).

The final list, which generally comes back with 30-50% of matched Facebook users, can then be used in a number of ways. The audience is added (or even excluded) from a campaign. This allows us to effectively incorporate only the specific audience members we wish to target with the campaign.

Similar audiences do what they say on the tin. They allow advertisers to reach new people who are similar to existing source data, specified by country and optimised by whether the focus is on similarity or reach. Focusing on similar will behave more like the source data than those optimised for reach.

Source data can include; a custom audience created and saved, Facebook page, or conversion tracking pixel. This method of targeting extends the reach, serving the ads to people with similar demographics and interests and therefore will be more appropriate for the campaign, creating a targeted and cost effective approach.

Planning and monitoring
Having a core goal, key audience criteria and targeting options ensures the advert is only being served to users who may have an interest in the promotion, product or service. This positively impacts campaign results and provides a level of targeting and ROI that blanket advertising just can’t deliver. Using the PPC model, the campaign only incurs a charge when a user clicks on an advert, so spending time to tailor the campaign means that only the relevant users are served impressions.

An eye catching headline and image is very important for attracting attention. Within a Facebook PPC campaign up to 6 different image options can be set, and the headline and additional content can be varied. This provides analytics to show which images and content are resonating most with the audience, and if the campaign is progressing towards the conversion goals.

It is very important that progress is continually monitored through analytical reports, to ensure the campaign is working well and converting the budget into desired page likes etc. This data can be used to increase campaign success in future adverts and campaigns, tweaking images, content and allocated budget to correspond to what the audiences wants.

A successful campaign requires good initial setup, effective audience targeting, a solid concept and assets, as well as continual monitoring and adaption. A good example of this process comes from our recent work with a gym.

Case Study:
Big Wave Media was approached by a gym to help boost membership sales. We responded by creating a social media competition offering Facebook users the chance to win a 1 year membership. The mechanism for conversion was a Facebook App that was developed and installed on the gym’s Facebook page. This allowed people to view the competition and provide their details on an entry form – all without having to leave Facebook.

This competition was promoted via Facebook PPC campaigns and using organic posting as a supplement to drive reach.  Through careful planning, targeting and evaluation of analytics the campaign generated a new prospect list of 216 prospects which went on to convert 52 prospects into full direct debit members.

Through the increased presence on the social network, the gym also saw a huge uplift in presence and awareness, with an additional 507 people liking its Facebook page and being exposed to future posts.

Overall the campaign grew memberships by 52 members, added 507 likes to the Facebook page and the gym had another 154 prospects to follow up on – plus 1 lucky winner won a year’s free membership!

Lucky no. 7 – our Facebook advertising check list:

  1. Define your goals.
  2. Define your audience and targeting criteria.
  3. Use a great concept.
  4. Use eye catching images.
  5. Use appealing headlines and additional copy.
  6. Monitor campaigns consistently.
  7. Evaluate and adapt the campaign content.

Get started
If you don’t want to jump in at the deep end then Big Wave Media offer a wide range of social media services from Facebook campaign and PPC advertising management to Facebook app creation. To chat about how you could utilise social media to grow your business please call us on 0845 643 2385 or complete our contact form and we’ll be in touch.

Posted in Advertising, Digital, Digital Marketing, Facebook, Mobile Marketing, Social, Social Media | Tagged , , , , , , , | Leave a comment

What is Search Engine Optimisation (SEO) and why your website needs it

Search engine optimisation (SEO)

Search engine optimisation (SEO) packages from Big Wave Media

Having a great website is not a process of ‘build it and they will come’. If you want new customers you’ll want to be found by people who are looking for what you have to offer, so you’ll need Search Engine Optimisation (SEO).

SEO is a process of optimising your website so people can find you in search engines (such as Google).

People use keywords to find products and services online and it’s the job of SEO to get your website in front of these people. Effective SEO helps drive more visitors to your website and more customers to your business. If your SEO is done correctly then you will benefit from it for a longer period down the line which makes it a worthwhile investment.

Why do you need it?
For many businesses their online presence is the key to their success. For others their website is the main aspect of attracting new customers and growing their business. Either way your website can be the core way the online world sees and engages with you. Can you afford not to do it properly?

As search engines continue to evolve and update their requirements it remains more important than ever that your website works within these parameters.

With so many companies already undertaking SEO as part of their online marketing efforts the competition grows daily for the attention of your customers. The good news is it is never too late to start on your SEO. An effective SEO campaign will get you in front of potential customers and increase the amount of people you do business with.

How to start and how it works
Start with benchmarking the current status of your website.  Look at key elements such as page titles, meta descriptions, back links, keyword placement as well as your position against your competitors. This gives an understanding of any areas which need to be improved and shows how your website will benefit from SEO work.

By making changes to these and other aspects it ensures your website remains compliant and updated to the demands of the search engines. Above all effective SEO is all about being relevant to potential customers.

SEO options from Big Wave Media
At Big Wave Media, our SEO services have evolved over years to conform to the daily changes and requirements of the search engines. This way we can ensure your site receives relevant traffic using methods which will only enhance your websites ability to grow your business.

We have a range of packages tailored to the needs of your budget that covers the key elements your website needs to thrive in the search engines and attract those new customers.

These range from:
Initial site audit (a website MOT)
Quarterly audits
Monthly SEO packages

All important aspects of SEO are addressed so whichever package you choose we offer a bespoke approach to your desired goals. You will received monthly reports on the work undertaken and the progress your site is making – you’ll also be able to discuss any aspects of the project with us.

Get started
To find out about your SEO options please call us on 0845 643 2385 or complete our contact form and we’ll come back to you. We are currently offering a website MOT – a full site SEO audit for half price!

Posted in Devon, Digital, Digital Marketing, Google, Search Engine Optimisation, Social, Uncategorized, Web Development, Website | Tagged , , , , , , , , , , , , , , , | Leave a comment

Placement at Big Wave Media

My name is Helen, and I am currently on a 2 week placement with Big Wave Media working within Digital team.

I graduated in 2013 from Cardiff University with an English Language and Communications 1st Class BA. After graduating I worked in Media Planning with Golley Slater, and as a Marketing Executive with Eversheds LLP in Cardiff. I decided to up route and move to Devon this summer, and luckily, Big Wave were able to accommodate me for a short stint in Digital Marketing.

I had already experienced the digital world during my previous roles but only within a media buying/planning remit, such as Google Analytics, Facebook PPC and Google Display Networks. Therefore, I wanted to brush up my skills before starting my new job in late July, aiming to expand my knowledge of Hootsuite (a social media management platform) and other digital marketing tools and techniques.

Working alongside Big Wave Media’s Digital Marketing Executive Hayley, we managed social media feeds for a range of clients, ensuring their Facebook and Twitter feeds are abundant with content. I constructed well over 400 tweets and Facebook posts, tailoring them for different clients events, shows and offers. This taught me new elements to using Hootsuite, in particular scheduling and bulk uploading a range of tweets. The ability to shirk URL’s quickly became a life saver as 140 characters is a short space! Other duties included researching and drafting content for infographics and assisting in the production of social media reports.

I was also lucky enough to be sat next to the Web Developers within the Digital Team, and Nick was kind enough to show me a programme called Code Academy, a free online tutorial to HTML. I had previously dabbled in HTML and CSS, so I was thrilled to be able to expand these skills. Having the web team sat nearby meant that it was easy for me to bug them with any questions I had!

I came to Big Wave with an aim of brushing up on my social media based skills, as well as learning anything extra about Digital Marketing and I feel this is exactly what I have done. I start my new job in Exeter later this July, working in Marketing and Events and I feel this placement has equipped me with some additional tools I can use to excel there.

Thank you Big Wave, it’s been grand :)


Posted in Blog, Devon, Digital, Digital Marketing, Facebook, Google, Internship, Social Media, Twitter, Web Development, Website | Tagged , , , , , , , , | Leave a comment

Team Big Wave take on a Summer of Fitness

As you may be aware from our relentless tweeting and pleading, team Big Wave Media took part in the 15th Michelmore’s 5K Charity Run on Tuesday 10th June. The sun was shining as over 800 people in (very) bright yellow t-shirts gathered at Exeter’s Cathedral Green for a quick warm up and the beginning of the race. The event was a great success and everyone crossed the finish line at Exeter Castle where we collected our goody bags and a well-deserved drink!

A big thank you to everyone who supported us and sponsored our running efforts – we’ve proudly raised £535.67 for the fantastic Macmillan Cancer Support. If you would still like to donate and increase our fundraising total, please visit our Virgin Money Giving page at

The 2014 Michelmore’s 5K results can be viewed here. The full Big Wave Media charity run photo album can be found on our Facebook page here.

However, the fun does not stop there! Active Devon are keen to keep everyone physically active so we’re continuing a summer of fun with workplace Rounder’s! The weekly event held at Exeter’s Flowerpot Playing Fields will provide a great way to stay active, and we can’t pretend that we’re not looking forward to the sociable drinks afterwards! We’ve entered our team and the first game starts on Thursday 26th June. Wish us luck and keep your fingers crossed for sunshine!

For more information regarding workplace Rounders, please contact Active Devon directly at active@devon.gov.uk or 01392 263674.

Posted in Blog, Devon, Facebook, Fitness, Health, Leisure, News, Social Media, Sports, Twitter | Tagged , , , , , , , , , , | Leave a comment