How to use National Fitness Day to your Advantage.

 

ukactive unveiled plans to make National Fitness Day bigger and better than ever this year! Taking place on the 9th September 2015, this is set to become the most active day of the year and you can get on board. To help you get fully equipped ahead of this date, here are 4 key areas to focus on:

 

Engagement

Engagement is one of the essential factors to increase facility usage around National Fitness Day, engagement reinforces your brand… who wouldn’t want to do this? Engage is the key word here: you need to listen to your audience as much as you talk. Create a personal experience for them, no one wants to talk to a robot. Interacting with people creates the foundations of loyalty, you could persuade the audience as to why they should pick your service over competitors. Replying to posts show how much you value your customers and potential customers. Put it this way, if you were stuck between two businesses and one business engaged over Facebook and Twitter with you and the other one didn’t - what business would you pick? We thought so!

In regards to National Fitness Day, creating Polls on Facebook around the topic such as ‘What are you getting involved with on National Fitness Day?’ shows people that you value their opinion. Social media can showcase your business, writing a simple Facebook post explaining what you can offer is both time efficient and convenient for your audience.

Generating tweets and using the hashtag #NationalFitnessDay will make the tweets trackable and would reach a wider audience. The Hashtag will become particularly useful on the day of the event, especially if the hashtag becomes a trend. Tweeting about a trend will engage a wider audience as they would be searching up the hashtag and your tweet would appear.

 

Offers 

Offers and promotions can entice new and current customers to your business- people love a bargain! National Fitness Day is no excuse, by offering a promotion of ‘bring a friend for free’ or ‘open day’ for a small price of just signing up. The customer will not think anything of it, however you now have a new database of potential customers that have interest in the facility. From this database you can deliver more promotions to persuade them to sign. All of this said, the vital tip is to make sure that your facility is prepared for the influx of new customers. If you predict that the event will be popular, then think about potential options of spreading the event over two days or just offering promotions to current customers.

 

Memes 

As visual content is more than 40 times likely to get shared on social media, Memes are an essential tool to increase your brand awareness. In order to maximise awareness on National Fitness Day, your facility could increase memes leading up to the actual day, this way the audience are more likely to take action and book.

Make your memes relevant to your industry, motivational quotes can be used in regards to the leisure industry as this can be applicable to the majority of your customers. Memes can be used to an advantage for both current and potential customers as it will inspire people to get involved with the leisure facilities. If the customer feels inspired and motivated then they are more than likely to use the facility. We recommend that included in these memes are instructions on how to sign up, as this will be displaying all the information in one place.

 

Blog posts 

Blog posts are not typically accessible by just stumbling across them, the person has to be actively looking around the subject area for it to appear on their screen. Therefore Blog posts allow you to go into more detail of your content, whereas Facebook and Twitter are just there to entice the customer to their page. Linking your blog post to every relevant social media post can also increase the traffic to your website. We recommend that you explain in full what you are doing on the day and how to get involved, this allows all the information to be on one page for the customer.

Here at Bigwave we wish you the best of luck with National Fitness Day.

 

Bigwave media is a creative marketing agency working with clients across the UK. To discuss campaign ideas that we can help you develop, please contact us on 0845 643 2385 or complete our contact form.

Posted in Advertising, Blog, Branding, Campaign, Digital, Digital Marketing, Facebook, Fitness, Health, Leisure, Leisure industry, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

5 Tips to Keep your Social Media Content Concise and Compelling

 

image: Forbes

 

Keeping your social media content concise and compelling is one of the key elements to a successful online presence. Not only has this proven to increase engagement, but it also gives the opportunity for hyperlinks to be set which means more traffic towards your website. Here at Bigwave we have supplied some tips on how to keep your social media content concise and compelling:

Establish a tone

image: iStock

Establishing the tone of your business and retaining it through every social media platform is a necessary  step for any business with an online presence. Changing the tone could often lead to confusion about the brand image. Remember: no matter what you post, everything will directly reflect your brand- so be careful! Try not to mix up your tone too much, for example: if your business is taking a formal tone to Facebook and then purposely making grammatical errors to save space on Twitter. This would keep the content concise, however it is not being consistent with the brand that you are trying to convey.

 

 

 

Relevant news articles

image: iStock

News articles are an excellent way to give current content which is not only relevant to the audience, but it is relevant to the services that your business provide. By publishing these news articles, it will allow your audience to continuously keep in contact with you. Publishing the recent trends within your business sector also keeps you and your audience linked and updated. News articles can be kept concise as you only need the main title with a link to the relevant page. Therefore these posts are suited to Twitter as they will be within the 140 characters. However, make sure that you do not link subscription only articles as these wouldn’t be accessible to your entire audience.

 

Call to action

image: iStock

Like us, here at Bigwave, you may struggle to compress what you have to say into 140 characters, nevertheless you shouldn’t stop there! If you are struggling for words, the tip is not to give too much detail out in the social media post. Simply entice people to click on the link provided – this is a perfect way to drive traffic to your website. Shorter tweets have been proven to get 17% more engagement, so why wouldn’t you make your tweet short and sweet?

 

 

Photos

image: iStock


A photo can say a thousand words, especially on social media. In fact, using photos on social media generates twice as much engagement than posts with no photos. This is a revolutionary way to communicate with your audience in 140 characters and even on Facebook. Using a photo not only catches the audiences’ eye, but it also takes up more space on a timeline, which means that your audience are more likely to stop scrolling and look at your post.

 

 

Lose pronouns

image: iStock

One of the main tips about providing concise social media content is having conviction, there is not enough words to be using pronouns (i.e. I, me, he, she, you etc) in every post. It may be hard to make your social media posts basic, however this just uses up unwanted text. This will particularly come in handy in when using Twitter with the dreaded 140 character count.

 

 

 

Keeping to these tips should help you to keep your social media content concise and compelling. Bigwave media offer a range of social media services from training, content, management and campaigns. To find out more get in touch or tweet us @bigwavemedia.

Posted in Blog, Digital, Digital Marketing, Facebook, PR, Social, Social Media, Twitter, Uncategorized, Website | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

4 Google Tools that Support your Business

Google-ipad

image: iStock

Here at Bigwave media, we are always trying to make people more aware of the potential of the digital side of their businesses. A lot of companies have websites and that is as far as they go, but there is a whole other side to the web that can be used for boosting business, sales, and views. This isn’t exclusive to online companies only. Anything from your local garage to the government could be working more efficiently, using web software to help them. Google are a massive advocate for this and have a ton of services to help improve how businesses and charities function online. If you are a registered charity, you get access to many paid for apps for free! Here’s our pick of the best Google tools your business can get its hands on:

 

1. Google Analytics

So your website is live and on the World Wide Web, but is it doing what you want it to? And is it doing what your customers want it to? Using Google analytics you can see exactly what type of people are arriving at your site, how many there are and what they are looking at. This can help you improve the website experience for these needs. If you have a lot of people reaching your site and not converting to sales, maybe you can make it easier for them to buy. If you have a lot of visitors from a specific geographic location then tailor your content around them.

 

2. Google AdWords

Google AdWords gives you the opportunity to get more people involved in your site. Through paid advertisement, your website will show up when people Google search relevant keywords that you have assigned to your adverts (you only pay when people click through!). Google AdWords are great because you can give users a clear pathway from search to sale. If you tell people what they are going to get before they click, you get the double whammy of saving your budget for only interested users whilst also benefiting from an increased conversion rate. If your advert says “Buy red shoes here” and a key search you are targeting includes “where can I buy red shoes?” it is pretty safe to assume that everyone clicking through will already want to buy red shoes, you just need to give them that opportunity. Consider using price as a draw and you could be onto a winner.

 

3. Blogger

Blogger is Google’s blogging service. You can sign up and start writing blogs in minutes using a preassigned professional looking templates. What’s great about this is that each blog post you write adds another page to the internet, which Google will crawl and link back to you. Also, if used properly you can gain a load of free backlinks to your own website and get your blog posts shared on social media. Reading these may be an entrance to your website for someone that would never find it normally. The key to blogs is to use them just to get people through the door. Your website can do the selling afterwards. All these links between the different systems are also important for SEO and clout. The more you are consistently recognised around the internet, the higher Google will place your web pages in search result rankings.

 

4. Google My Business

Google My Business is the service supplied by Google which puts your business fully into the cloud. It’s all intended to connect you with Google and in turn, connect you with your customers. It does away with any paper or locally saved information and makes your company truly online. Included in this is Google Mail, Google Calendars, Google Cloud Storage, Google+, and more. It is available as a package or as single items, but one thing you can’t do without is Google+. The web giant’s social media platform tends to receive a lot of complaints from people saying it’s not as good as Facebook or Twitter, but what you have to remember is that it is all linked into Google. The location of your shop on Google+ feeds into Google maps; or the opening times of your museum feeds into Google searches; or the phone number of your cat hotel feeds into Google Mail Contacts. (If you have a shop or a museum or a cat hotel, that is. The results are all unique to each business owner!).

Google are trying to get us all connected to improve the experience of online for everyone. Can you remember how you planned your journeys before Google Maps?  It may be a bit of a leap and quite daunting moving to a new system and changing how your business works. But don’t worry, Bigwave media offers Google-esque services from Google Analytics training web implementation to AdWords campaign set-up and monitoring to help you fully utilise Google and vastly improve your company’s online web presence.

For an informal chat about how to keep your website up to date and improve your online presence, please get in touch or tweet us @bigwavemedia.

Posted in Advertising, Business Development, Digital, Digital Marketing, Google | Comments Off

PR Key Calendar Dates June – August 2015

In order for campaigns to remain current, it can be useful to base ideas around significant events taking place throughout the year. We advise clients to start preparing for campaigns at least 1 month in advance – so we’ve put together a list of important dates to add to the diary for 2015, to help you stay organised and to ensure that you don’t miss out on any opportunities.

Please note: this list is not definitive and will be updated as and when new dates are confirmed.

 

June

  • 13th-21st National Bike Week
  • 15th-19th Learning Disability Week
  • 15th-21st National Men’s Health Week
  • 21st Summer Solstice (Midsummer’s Day)
  • 21st Father’s Day

Sporting Events

  • 6th UEFA Champions League Final
  • 6th June - 5th July Women’s Football World Cup
  • 12th - 28th European Games
  • 18th - 21st Golf US Open
  • 29th June - 12th July Wimbledon

 

July

  • (dates vary) School Summer Holidays
  • 30th International Day of Friendship

 

Sporting Events

  • 4th-26th Tour de France Cycling
  • 5th British Grand Prix
  • 8th July - 24th August 2015 Ashes series
  • 9th-12th U.S. Women’s Open
  • 16th-19th Golf British Open
  • 17th July - 2nd August World Swimming Championships

 

August

  • 31st Summer Bank Holiday

Sporting Events

  • 25th-30th World Judo Championships
  • 30th August – 6th September World Rowing Championships

 

Bigwave media is a creative marketing agency working with clients across the UK. To discuss campaign ideas that we can help you develop, please contact us on 0845 643 2385 or complete our contact form.

Posted in News, PR, Uncategorized | Tagged , , , , , , , , | Comments Off

The end of Internet Explorer

 

At the time of writing this blog post there are only 230 days left until all support for Internet Explorer 8 is officially dropped by Microsoft (and in turn, most web developers). This may not seem significant for the vast majority of internet users, but if you read our recent blog on keeping up with technology, you may have guessed that for us here at Bigwave this is huge (we might even have a little party to celebrate).

The biggest difficulty with website builds is backwards compatibility with old browsers, and the sole cause behind struggles is IE8. Anyone who wants a website build is likely to want the latest technology. This may include animations, canvas, parallax, embedded videos and a responsive design; all of which IE8 struggles with.

It’s not Internet Explorer’s fault though, IE8 is already over six years old – which in internet terms is now considered ancient – just think of how much technology and the internet has changed over the past couple of years, let alone six! As a way of comparing IE8 to other browsers against performance in terms of rendering elements in HTML5, here is a list of scores for a test which checks compatibility on the most commonly used desktop browsers:

 

 

 

 

(source: https://html5test.com)

Even web browsers for games consoles like the Xbox blow IE8 clear out of the water. At present, the Internet Explorer brand has such a poor reputation that Microsoft has dropped the name entirely for its next browser, which will be named “Microsoft Edge”.

The majority of Internet Explorer users tend to be government organisations or large corporations that have strict controls over access to the internet and so the removal of IE8 support by Microsoft will signal upgrade requirements for these types of organisations.

If you’re using IE8 to read this post, now’s the time to move away from the browser and towards a better, brighter, more compatible and enjoyable internet.

For an informal chat about how to keep your website up to date and improve your online presence, please get in touch or tweet us @bigwavemedia.

Posted in Digital, News, Search Engine Optimisation, Uncategorized, Web Development, Website | Tagged , , , , , , , , , , , , , , , , , , , , , , | Comments Off

3 Reasons to use Landing Pages

We’ve all experienced landing pages whilst browsing the web – the smart web pages that appear when you click on a search engine optimised link or an online advert that catches your eye. Whether intended to capture visitor data, or to act as an attractive ‘front door’ before directing users further, they are used frequently by thousands of sites – from eCommerce to B2B. Here are 3 reasons why you should give them a go:

1. Lead generation jackpot

Landing pages are not typically accessible by just stumbling across them. If a user reaches a landing page, they usually would have clicked an advert, followed a QR code or typed in a specific URL to get there. At this point, they are already interested in what you are offering so this gives you an opportunity to promote the salient points, highlight the benefits and provide a strong call to action all in one handy place.

A landing page with a data capture form acts as a collection facility where the user can fill out their name and contact details in order to continue or get more info. Capturing this valuable data and using it for targeted promotions in the future is what makes landing pages indispensable.

Of course, increasing conversion rates is the ultimate aim. Thanks to this data fishing net, online advertising that uses landing pages typically sees a conversion rate increase of at least 25% (Omniture).

2. Paid search benefits

Each time a keyword from your advert matches up with a user’s search term, your Quality Score will improve. A unique landing page that is consistent with your advert will strengthen the overall relevance of the advert to the user’s search. This allows you to tailor both your advert and landing page, specifically to increase your Quality Score.

For example, the user searches for “Leisure centre Exeter”. Your advert’s keywords include all three of these keywords, as does your landing page. The user finds the advert extremely relevant and this in turn bumps up your Quality Score.

Why is a high Quality Score so important? Ads with a higher Quality Score are positioned higher in search ad rankings and Cost Per Click (CPC) may even decrease as a result – an all-round win for your campaign.

3. First impressions count

Landing pages are an added extra, allowing you to house a one-off campaign as a new web page without changing any existing content. Creating a good first impression is extremely important in the world of online sales, with the average attention span reportedly now lasting just 8 seconds – so the ability to make your campaign the centre of attention can be vital to its success.

Lets explain: If your ad were to link straight to the existing homepage of your website, users would be forced to sift through content that bears no relevance to what the ad is offering. This is the online equivalent of showing your customers the door when they’ve just picked up a basket. By implementing a landing page which is consistent in design and content with the original ad and offers a clear, concise call to action, you are more likely to retain the user’s interest and convert this engagement into a sale, or at the very least, capture their contact details to follow up.

Still not convinced? Take a look at some of the following landing pages we’ve designed for clients:

GL1 Leisure Centre

We designed this landing page for GL1 as part of their Kickstart PPC campaign. Traffic generated as a result of clicking paid ads would reach this web page where users could complete the contact form to book a tour.

LC Swansea

Similar to GL1′s Kickstart landing page, LC Swansea created a PPC campaign offering a free fitness class in return for customer details. Both GL1 and LC Swansea also used social media to promote their respective campaigns which linked to the landing pages.

Active Erewash

This landing page for Active Erewash also included a data collection form. However, in this case the incentive was the free download of a PDF information pack. The offer was promoted solely via a PPC ad, without the involvement of social media.

Active Northumberland

Differing in function from the previous three, this landing page was designed to act as a navigation portal to include the new Libraries and Tourism links, leading to sites which Active Northumberland has recently taken over. It enabled the bringing together of 4 separate web pages, to signpost users quickly to content relevant to them.

Here at Bigwave media, our services include the full creation of bespoke digital campaigns. For more information, please get in touch.

Posted in Advertising, Bigwave media, Campaign, Creative Design, Devon, Digital, Digital Marketing, Google, Graphic Design, Search Engine Optimisation, Website | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

PR Key Calendar Dates May – July 2015

In order for campaigns to remain current, it can often be useful to base your ideas around significant events taking place throughout the year. We advise clients to start preparing for campaigns at least 1 month in advance – so we’ve put together a list of important dates to add to the diary for 2015, to help you stay organised and to ensure that you don’t miss out on any opportunities.

Please note: this list is not definitive and will be updated as and when new dates are confirmed.

 

May

  • 1st May Day
  • 1st-31st National Walking Month
  • 4th Early May Bank Holiday
  • 4th-10th Screen-free Week
  • 5th World Asthma Day
  • 11th-17th Mental Health Awareness Week
  • 18th-22nd Walk to School Week
  • 25th Spring Bank Holiday
  • (dates vary)  Summer Half Term

Sporting Events

  • 2nd European Rugby Champions Cup Final
  • 4th May - 7th June Tennis French Open
  • 14th UEFA Women’s Champions League Final
  • 30th Football FA Cup Final

 

June

  • 13th-21st National Bike Week
  • 15th-19th Learning Disability Week
  • 15th-21st National Men’s Health Week
  • 21st Summer Solstice (Midsummer’s Day)
  • 21st Father’s Day

Sporting Events

  • 6th UEFA Champions League Final
  • 6th June - 5th July Women’s Football World Cup
  • 12th-28th European Games
  • 18th-21st Golf US Open
  • 29th June - 12th July Wimbledon

 

July

  • (dates vary) School Summer Holidays
  • 30th International Day of Friendship

Sporting Events

  • 4th-26th Tour de France Cycling
  • 5th British Grand Prix
  • 8th July - 24th August 2015 Ashes series
  • 9th-12th U.S. Women’s Open
  • 16th-19th Golf British Open
  • 17th July - 2nd August World Swimming Championships

 

Bigwave media is a creative marketing agency working with clients across the UK. To discuss campaign ideas that we can help you develop, please contact us on 0845 643 2385 or complete our contact form.

Posted in News, PR, Uncategorized | Tagged , , , , , , , , | Comments Off

My Placement Year at Bigwave media

My name is Rosie and I have spent my university placement year at Bigwave media, as a Junior Digital Account Manager.

Currently in the third year of my Marketing degree at Plymouth University, I approached Bigwave back in October in the hope that I might be able to carry out my placement year with them. As my first experience of working at a marketing agency, 7 months on I can honestly say I’ve learnt a huge amount and it really has been a great way to spend my placement year.

Working predominantly alongside Digital Account Executive Laura, my day-to-day tasks include monitoring and responding to clients’ social media activity, producing and scheduling social media content using Hootsuite and writing and publishing blog articles for Bigwave’s blog site using WordPress. As well as marketing and industry news-themed blog posts for Bigwave, I have also written a number of health and fitness-based blog posts for clients. Other content I have produced has been in the form of monthly fitness memes (quotes and images) and infographics – which involved carrying out research and writing design briefs for them. Over the course of my placement, I have learnt how to input these jobs into the agency’s design workflow system to schedule for design. Each month, Laura and I produce in-depth social media reports for a number of clients which has provided me with a great insight into the long-term impact of our work.

I have been fortunate enough to get involved in a variety of other jobs and projects since working at Bigwave. Working with the web development team, I have enjoyed copywriting, sitemapping and inputting content for various websites, often using Joomla. Digital Director, Simon, also gave me the fantastic opportunity to work on an article around Marketing Trends for ukactive. More recently, I have helped re-launch Bigwave’s monthly newsletter – The Board, which I have contributed to and managed the distribution to our mailing list each month.

I’ve found Bigwave media to be a brilliant place to work, with an extremely friendly team and a great ethos. Aside from the invaluable marketing experience I feel I’ve gained since being here, I’ve also loved getting involved in team events and office perks. Some of my favourites have included fundraising for – and participating in – the brutal but exhilarating 10K RockSolidRace team challenge, bacon Fridays, taking part in the annual Bigwave Easter Egg Hunt, attending the launch event of Exeter Business Games 2015 and going on numerous team nights out!

I came to Bigwave with the aim of learning more about marketing in the leisure industry, developing my digital and copy writing skills and fueling my interest in health and fitness. Looking back at everything I’ve learnt and achieved over the past 7 months, the whole experience has gone above and beyond my expectations and I feel well equipped for when the time comes to head back to uni and hit the books for my final year.

Thanks a lot for an awesome placement year, Bigwave!

Posted in Bigwave media, Devon, Digital Marketing, Internship, Leisure industry, Social Media, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Creating the perfect image – using stock photos

Stock photography is arguably one of the greatest design weapons around. The sheer number of files available at the click of a mouse has revolutionised the way organisations are able to represent themselves. With image quality – for the most part – high and prices low, it is no wonder that providers such as iStock have millions of users worldwide (us included).

But let’s look at the flip side for a second. ‘Unoriginal’, ‘clichéd’ and ‘dated’ are all words that have been used to describe stock images by critics of iStock, Shutterstock and other providers. If used lazily, yes – designs using poorly selected, mismatched stock photos are at risk of living up to these negative labels. One look at Vince Vaughn and his co-stars posing in iStock parodies as a tongue-in-cheek PR stunt instantly sums up the current “cheesy” reputation some stock photos have garnered in recent years.

Selection, selection, selection

Getting the best out of stock imagery really is all in the selection – it’s that simple. Find a stock image that works with your campaign and you’re off to a flying start. However, with some campaigns demanding very specific images in order to perfectly complement the overall message, it is inevitable that stock galleries can’t always fulfil requirements.

The perfect image

So what happens when you can’t find the perfect image? You don’t have to settle for something that is just okay. Here at Bigwave media, our designers are able to take a number of high quality stock images and manipulate them to form a single, custom-designed image that is perfectly suited to your campaign and brand. The images below were used in a recent ecampaign to promote Exeter Business Games. In this case, the purpose was to show both metaphorical sides of the individual taking part – their business side and a more sporty, competitive side in relation to the games. Such images were too obscure to find in a stock gallery, so these were custom-created instead.

The result? A unique image that captures exactly what the campaign intends to communicate.

Bigwave media is a creative marketing agency working with clients across the UK to develop bespoke campaigns. To discuss ideas that we can help you progress, please get in touch.

Posted in Bigwave media, Campaign, Creative Design, Design, Graphic Design, Uncategorized | Tagged , , , , , , , , , , , , , | Comments Off

Google’s ‘mobilegeddon’ – are you ready?

As of this week, Google is prioritising mobile-friendly web pages in ranking positions of all searches performed on mobile devices. This means that many web pages which are currently highly ranked by Google (coming top in search results) could plummet if they are not mobile-responsive.

According to Google, websites that are ‘not mobile-friendly’ feature:

  • Text too small to read
  • Mobile viewport not set
  • Links too close together

Our advice?

Update! Google’s changes are as a result of growing mobile browsing trends, which according to StatCounter, continue to soar in popularity whilst PC usage is decreasing.

To ensure these changes don’t affect your website’s mobile SERP ranking, use Google’s Mobile-friendly Test to find out whether your web pages are likely to be affected.

Concerned? Chat to us. Here at Bigwave media, our bespoke web packages include fully responsive websites, compatible with all devices. For an informal discussion about your website needs, please get in touch.

Posted in Digital, Google, Mobile Marketing, Mobile Technology, News, Search Engine Optimisation, Web Development, Website | Tagged , , , , , , , , , , , , , , , , | Comments Off