With 2015 coming to an end, there’s no doubt this year has changed the way we market to our customers. According to an Ofcom report, smartphone users now spend nearly two hours using internet on their mobile phone, nearly twice as much as the average adult spends going online via a desktop. Therefore it’s clear to see that the UK is becoming a smart phone society- and we recommend that you take full advantage of this opportunity.
Working alongside Mobile optimised websites, mobile applications have the potential to transform your users experience for the better. Apps enable businesses to connect with customers in way that improves the user experience and delivers faster access/responses- for example a leisure centre can have timetables, prices, online booking and even special offers all in one easily assessable place for your customers.
With 93% of adults owning/using a mobile phone in the UK and over half of the UK households having a tablet, developing a mobile app can help drive or shape a business in the ever changing mobile world.
Having your own business application is likely to be more convenient than web searches as it has the capability of functioning offline. Therefore if your customer wanted to know an opening time, they could click on the app and it would tell them without having to use the internet. This covers the gap between the offline and online presence as it now gives the users that choice of using the app offline.
Mobile apps can also be seen as an advertising platform solely for your business, meaning that you can advertise for free and can send ‘push notifications’ about the latest offers. Baring this in mind, why wouldn’t you want a mobile app?!
Customer loyalty/retention has the potential to be increased through mobile apps too, you could provide app only special offers and even offer a digital loyalty card- keeping the user actively using the app, where you can therefore cross-sell.