PR Key Calendar Dates August – October 2015

In order for campaigns to remain current, it can often be useful to base your ideas around significant events taking place throughout the year. We advise clients to start preparing for campaigns at least 1 month in advance – so we’ve put together a list of important dates to add to the diary for 2015, to help you stay organised and to ensure that you don’t miss out on any opportunities.

Please note: this list is not definitive and will be updated as and when new dates are confirmed.

 

August

  • 31st Summer Bank Holiday

Sporting Events

  • 25th-30th World Judo Championships
  • 30th-6th September World Rowing Championships

 

September

  • 9th National Fitness Day
  • (dates vary) Back to school
  • 22nd-23rd Leisure Industry Week
  • 29th World Heart Day

Sporting Events

  • 5th 2015 Commonwealth Youth Games
  • 18th-31st October Rugby World Cup

 

October

  • 1st International Day of Older Persons
  • 3rd Grandparent’s Day
  • (dates vary) Autumn Half Term
  • 25th British Summertime Ends, clocks go back 1 hour
  • 31st Halloween

 

Bigwave media is a creative marketing agency working with clients across the UK. To discuss campaign ideas that we can help you develop, please contact us on 0845 643 2385 or complete our contact form.

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How to use Twitter Events to Engage

Image: iStock

With events becoming worldwide trends and social media being the new way to find out breaking news, it’s no wonder why twitter have introduced Event Targeting into their Twitter ads. Much like TV targeting, events targeting allows businesses to advertise their products/services based on any event. As Twitter is a go-to for users to voice their opinion on certain events and trends, this new type of advertising enables businesses to interact with customers on a relevant subject matter that they are interested in. Event Targeting has three main sections, Event Calendar, Event Insights and Event Activation;

Event Calendar

Image: blog.twitter.com

 

The new event calendar includes all the up and coming events all across the world for the next couple of months. These are spilt into sections such as Sports, Entertainment, Holidays etc., from the list of events, businesses can plan which events they can tailor to their business to advertise.

The calendar can be segmented into location, by further targeting your audience, there will be a lower possibility that someone in America will engage with your UK business. If Twitter didn’t include this further targeting then this new feature could cost your business money as it is very unlikely that someone in America is going to come to the UK for a round of golf! Use more regional location targeting and you are going to get the best reach for your pound.

Event Insights

Image: blog.twitter.com

Event Insights include statistics from the previous year’s events, which means that businesses can compare the characteristics of the people who tweeted about the event. This includes the total reach of the event, the device breakdown and the tweets that gained most engagement. By basing your targeting to last year’s event statistics, it’s more than likely that your tweets will gain more engagement than usual.

However, as it is new, Twitter won’t be able to supply the statistics from all of last year’s events. Nevertheless, as this analytics becomes more developed, businesses will be able to target based on last year’s results. This would be useful as the businesses could look at the statistics such as The PGA Championship 2014 which 63% of engagement was made by male. Businesses could target this by targeting males for a golf or sport promotion.

Event Activation

Image: blog.twitter.com

The final step in creating the new campaign is to set up who you’re going to target, businesses can target people for more followers, tweet engagement, leads on twitter, website clicks and app installs. Twitter have also made it possible to target users via location, this includes postcodes, regions and countries. This way you are targeting exactly who you want to target without an excess amount of people that are not interested in your product/service. Businesses can also target people who follow certain people, for example, a Golf Club based in Exeter can target people in Exeter, who follow Rory Mcllroy and Justin Rose that are tweeting about the PGA Championship. Another segment is interests and behaviours, the business can target people based on their behaviours on twitter. Going back to the example about an Exeter Golf Club, they can target sportsmen or people that behaviours show a healthy and fit lifestyle. Twitter can also target demographics and occupations of Twitter users such as people in education, employment, retired, business travellers etc.

Success

With Event targeting only being published over the last few months, there has been an incredible success around the targeting. For example Mindshare UK used the Wimbledon 2015 event for their clients and found that engagement increased from 73% to 110% when compared to traditional targeting settings. With this success, and a low cost per engagement, there’s no reason not to try Event Targeting.

Here at Bigwave we are excited to see what Event Targeting can bring to your business. To discuss campaign ideas that we can help you develop, please contact us on 0845 643 2385 or complete our contact form.

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iBeacons- The New Era

Image: iStock

Image: apple.com

Being dubbed as the new era of technology, iBeacons have the potential to revolutionise customer experience. The Apple-developed technology has the ability the send a message to a Bluetooth 4.0 Smart connected phone that is in close proximity to an iBeacon. This Bluetooth low energy device is relatively low cost and can self-run for up to 2 years depending on the signal strength settings. Unlike GPS, iBeacons have the ability to work seamlessly indoor- allowing marketing content to be sent inside facilities. Apple has made this technology public and so it is compatible with iPhone and android devices, meaning that businesses can develop integrate the technology in different and interesting ways. A number of providers have entered the market to provide iBeacon devices, these include our two favourites: Estimote and Gelo.

So how do they work?

If a consumer walks within x metres of an iBeacon, a personalised message could be sent to their device, this could include 10% off a hot drink or just a welcome message. iBeacons can give the mobile user an incentive to purchase a product or interact, as they could feel like they’re getting a personalised bargain or augmented content.

Who’s leading the trend?

With Business Insider predicting that iBeacons alone will trigger $44.4 billion sales in the USA in 2016, European brands are starting to dabble into the idea of the technology. The Groninger Museum has integrated iBeacons into their visitor experience by presenting information about artwork as the visitor approaches each piece. This gives visitors a more in-depth insight into the artwork that they are viewing.

Have they crossed the line? 

iBeacons have the ability to send notifications without the user actively having the app open. They have the potential to be revolutionary, however with increasing awareness comes an increasing number of organisations using it and a risk of turning customers away by bombarding them with messages. Smart use will encourage usage, for instance some businesses have more than one iBeacon in store – this way they can track exactly where the potential customer is and can send them a more personalised message. This could include information on a product they are standing in front of. Importantly, iBeacon devices in themselves are incapable of storing data – they merely pass the information to the mobile.

iBeacons will transform the way brands communicate with consumers, opening a new chapter for mobile marketing. Here at Bigwave we have experimented with iBeacons and are excited to see what the next year will bring for this fast-growing technology… are you?

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The Power of Team Building

Team Bigwave at the Exeter Business Games Boat Race 2015

With this year’s Exeter Business Games (Bigwave’s answer to the Olympics) now over until next year, we’re taking the opportunity to reflect on the value of corporate team building. We all know how important it is to keep clients and customers satisfied, but it’s not uncommon for the heart of an organisation – its employees – to sometimes be overlooked.

So what is it that makes team building so much more than just a chance to escape the office? Here’s our take:

1. A chance to socialise

Busy schedules and set workplace layouts can often mean some workmates rarely cross paths with one another. By getting involved in a team building event as a company, these barriers are broken and Jim from Accounts can get to know Sarah from the Finance department on a level playing field (perhaps literally).

2. Boost moral

The clue’s in the name – partaking in “team” building activities will enhance your “team” spirit. It is a well-documented fact that feeling part of a group leads to increased motivation and performance. Team building events can provide the perfect opportunity to show mutual respect and support for one another, which will work wonders on individual confidence and collective performance.

3. Networking

Like Exeter Business Games, many team building events provide the chance to mix with other organisations. Raising your brand profile, forming relationships with like-minded businesses and even the possibility of creating new leads can be part of the team building experience. And, of course – a dose of healthy competition can heighten natural cohesion amongst your own team members.

4. FUN

Nothing releases endorphins like a good old competitive event. The buzz that comes with taking part in physically and mentally stimulating activities allows employees to kick back, learn new skills and break up the (sometimes inevitable) monotony of a 9-5 day in the office. With new experiences come new ideas and thought processes. Changing dynamics at a team building event could provide that light bulb moment for improving performance and increasing productivity once you’re back at work.

Walking the walk…

Bigwave media at the Michelmores 5K Charity Run 2015

As well as running Exeter Business Games, here at Bigwave media we love getting involved in team activities ourselves. Our latest events have included the gruelling 10K RockSolid race and the Michelmores 5K Charity run to name a couple.

They don’t all have to be physical; “thinking outside the box” was the main aim at our first Bigwave Hack event, where we took time out to get our creative juices flowing in unfamiliar territory, by coming up with innovative business ideas designed to disrupt existing markets.

Bigwave media's Ping Pong TournamentSince our new Ping! Exeter ping pong table arrived from Active Devon, we’ve been making full use of our lunchtimes by having an office tournament! And now that the Great British weather has eased off for a few months at least, we’re looking forward to our annual Bigwave Summer BBQ. We’ve even rounded up a Bigwave rounders team (excuse the pun), making the most of the evening sun every Thursday by joining Exeter’s mixed social league, organised by Active Devon as part of the Workplace Challenge.

 

Sounds like fun? Join our team - we’re currently recruiting!

You can register your interest in Exeter Business Games by completing the contact form for the 2016 Games. Not based in Exeter? Watch this space - UK Business Games is coming to a city near you, soon!

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PR Key Calendar Dates July – September 2015

In order for campaigns to remain current, it can often be useful to base your ideas around significant events taking place throughout the year. We advise clients to start preparing for campaigns at least 1 month in advance – so we’ve put together a list of important dates to add to the diary for 2015, to help you stay organised and to ensure that you don’t miss out on any opportunities.

Please note: this list is not definitive and will be updated as and when new dates are confirmed.

 

July

  • (dates vary) School Summer Holidays
  • 30th International Day of Friendship

Sporting Events

  • 4th-26th Tour de France Cycling
  • 5th British Grand Prix
  • 8th July - 24th August 2015 Ashes series
  • 9th London Triathlon
  • 9th-12th U.S. Women’s Open
  • 16th-19th Golf British Open
  • 17th July - 2nd August World Swimming Championships

 

August

  • 31st Summer Bank Holiday

Sporting Events

  • 13th-16th The PGA Championship
  • 25th-30th World Judo Championships
  • 30th August - 6th September World Rowing Championships

 

September

  • 9th National Fitness Day
  • (dates vary) Back to school
  • 22nd-23rd Leisure Industry Week
  • 29th World Heart Day

Sporting Events

  • 5th 2015 Commonwealth Youth Games
  • 18th September – 31st October Rugby World Cup

 

Bigwave media is a creative marketing agency working with clients across the UK. To discuss campaign ideas that we can help you develop, please contact us on 0845 643 2385 or complete our contact form.

 

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How to use National Fitness Day to your Advantage.

 

ukactive unveiled plans to make National Fitness Day bigger and better than ever this year! Taking place on the 9th September 2015, this is set to become the most active day of the year and you can get on board. To help you get fully equipped ahead of this date, here are 4 key areas to focus on:

 

Engagement

Engagement is one of the essential factors to increase facility usage around National Fitness Day, engagement reinforces your brand… who wouldn’t want to do this? Engage is the key word here: you need to listen to your audience as much as you talk. Create a personal experience for them, no one wants to talk to a robot. Interacting with people creates the foundations of loyalty, you could persuade the audience as to why they should pick your service over competitors. Replying to posts show how much you value your customers and potential customers. Put it this way, if you were stuck between two businesses and one business engaged over Facebook and Twitter with you and the other one didn’t - what business would you pick? We thought so!

In regards to National Fitness Day, creating Polls on Facebook around the topic such as ‘What are you getting involved with on National Fitness Day?’ shows people that you value their opinion. Social media can showcase your business, writing a simple Facebook post explaining what you can offer is both time efficient and convenient for your audience.

Generating tweets and using the hashtag #NationalFitnessDay will make the tweets trackable and would reach a wider audience. The Hashtag will become particularly useful on the day of the event, especially if the hashtag becomes a trend. Tweeting about a trend will engage a wider audience as they would be searching up the hashtag and your tweet would appear.

 

Offers 

Offers and promotions can entice new and current customers to your business- people love a bargain! National Fitness Day is no exception, by offering a promotion of ‘bring a friend for free’ or ‘open day’ for a small price of just signing up. The customer will not think anything of it, however you now have a new database of potential customers that have interest in the facility. From this database you can deliver more promotions to persuade them to sign. All of this said, the vital tip is to make sure that your facility is prepared for the influx of new customers. If you predict that the event will be popular, then think about potential options of spreading the event over two days or just offering promotions to current customers.

 

Memes 

As visual content is more than 40 times likely to get shared on social media, Memes are an essential tool to increase your brand awareness. In order to maximise awareness on National Fitness Day, your facility could increase memes leading up to the actual day, this way the audience are more likely to take action and book.

Make your memes relevant to your industry, motivational quotes can be used in regards to the leisure industry as this can be applicable to the majority of your customers. Memes can be used to an advantage for both current and potential customers as it will inspire people to get involved with the leisure facilities. If the customer feels inspired and motivated then they are more than likely to use the facility. We recommend that included in these memes are instructions on how to sign up, as this will be displaying all the information in one place.

 

Blog posts 

Blog posts are not typically accessible by just stumbling across them, the person has to be actively looking around the subject area for it to appear on their screen. Therefore Blog posts allow you to go into more detail of your content, whereas Facebook and Twitter are just there to entice the customer to their page. Linking your blog post to every relevant social media post can also increase the traffic to your website. We recommend that you explain in full what you are doing on the day and how to get involved, this allows all the information to be on one page for the customer.

Here at Bigwave we wish you the best of luck with National Fitness Day.

 

Bigwave media is a creative marketing agency working with clients across the UK. To discuss campaign ideas that we can help you develop, please contact us on 0845 643 2385 or complete our contact form.

Posted in Advertising, Blog, Branding, Campaign, Digital, Digital Marketing, Facebook, Fitness, Health, Leisure, Leisure industry, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments Off

5 Tips to Keep your Social Media Content Concise and Compelling

 

image: Forbes

 

Keeping your social media content concise and compelling is one of the key elements to a successful online presence. Not only has this proven to increase engagement, but it also gives the opportunity for hyperlinks to be set which means more traffic towards your website. Here at Bigwave we have supplied some tips on how to keep your social media content concise and compelling:

 

Establish a tone

image: iStock

Establishing the tone of your business and retaining it through every social media platform is a necessary step for any business with an online presence. Changing tone could often lead to confusion about the brand image. Remember: no matter what you post, everything will directly reflect your brand- so be careful! Try not to mix up your tone too much. For example, if your business is using a formal tone on Facebook but purposely making grammatical errors to save space on Twitter, this would keep content concise – however it would not be consistent with the brand that you are trying to convey.

 

 

News articles

image: iStock

News articles are an excellent way to provide your audience with current content which is not only relevant to them, but also to the services that your business provide. By publishing news articles, it will allow your audience to continuously keep in contact with you. Publishing the recent trends within your business sector also keeps you and your audience up to date. News articles can be kept concise as you only need the main title with a link to the relevant page. Therefore these posts are suited to Twitter as they should fall below 140 characters. However, make sure that you do not link subscription only articles as these may not be accessible to your entire audience.

 

 

Call to action

image: iStock

Like us here at Bigwave, you may struggle to compress what you have to say into 140 characters – but don’t give up! If you are struggling for words, the tip is not to give too much detail out in each post. Simply entice people to click on the link provided – this is a great way to drive traffic to your website. Shorter tweets have been proven to generate 17% more engagement, so why wouldn’t you make your tweet short and sweet?

 

 

Photos

image: iStock

A photo can say a thousand words, especially on social media. In fact, using photos on social media generates twice as much engagement than posts with no photos. This is a revolutionary way to communicate with your audience in 140 characters and even on Facebook. Using a photo not only catches the user’s eye, but it also takes up more space on a timeline, which means that your audience are more likely to stop scrolling and look at your post.

 

 

Lose pronouns

image: iStock

The golden tip for providing concise social media content is to have conviction. Often, the word limit simply isn’t large enough for the use of pronouns (i.e. I, me, he, she, you it, that, they, who, etc) in every post. Think newspaper headline style – this will particularly come in handy when using Twitter with the dreaded 140 character count.

 

 

 

Following these tips should help you to keep your social media content concise and compelling. Bigwave media offer a range of social media services from training and content management to campaigns. To find out more, please get in touch or tweet us @bigwavemedia.

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4 Google Tools that Support your Business

Google-ipad

image: iStock

Here at Bigwave media, we are always trying to make people more aware of the potential of the digital side of their businesses. A lot of companies have websites and that is as far as they go, but there is a whole other side to the web that can be used for boosting business, sales, and views. This isn’t exclusive to online companies only. Anything from your local garage to the government could be working more efficiently, using web software to help them. Google are a massive advocate for this and have a ton of services to help improve how businesses and charities function online. If you are a registered charity, you get access to many paid for apps for free! Here’s our pick of the best Google tools your business can get its hands on:

 

1. Google Analytics

So your website is live and on the World Wide Web, but is it doing what you want it to? And is it doing what your customers want it to? Using Google analytics you can see exactly what type of people are arriving at your site, how many there are and what they are looking at. This can help you improve the website experience for these needs. If you have a lot of people reaching your site and not converting to sales, maybe you can make it easier for them to buy. If you have a lot of visitors from a specific geographic location then tailor your content around them.

 

2. Google AdWords

Google AdWords gives you the opportunity to get more people involved in your site. Through paid advertisement, your website will show up when people Google search relevant keywords that you have assigned to your adverts (you only pay when people click through!). Google AdWords are great because you can give users a clear pathway from search to sale. If you tell people what they are going to get before they click, you get the double whammy of saving your budget for only interested users whilst also benefiting from an increased conversion rate. If your advert says “Buy red shoes here” and a key search you are targeting includes “where can I buy red shoes?” it is pretty safe to assume that everyone clicking through will already want to buy red shoes, you just need to give them that opportunity. Consider using price as a draw and you could be onto a winner.

 

3. Blogger

Blogger is Google’s blogging service. You can sign up and start writing blogs in minutes using a preassigned professional looking templates. What’s great about this is that each blog post you write adds another page to the internet, which Google will crawl and link back to you. Also, if used properly you can gain a load of free backlinks to your own website and get your blog posts shared on social media. Reading these may be an entrance to your website for someone that would never find it normally. The key to blogs is to use them just to get people through the door. Your website can do the selling afterwards. All these links between the different systems are also important for SEO and clout. The more you are consistently recognised around the internet, the higher Google will place your web pages in search result rankings.

 

4. Google My Business

Google My Business is the service supplied by Google which puts your business fully into the cloud. It’s all intended to connect you with Google and in turn, connect you with your customers. It does away with any paper or locally saved information and makes your company truly online. Included in this is Google Mail, Google Calendars, Google Cloud Storage, Google+, and more. It is available as a package or as single items, but one thing you can’t do without is Google+. The web giant’s social media platform tends to receive a lot of complaints from people saying it’s not as good as Facebook or Twitter, but what you have to remember is that it is all linked into Google. The location of your shop on Google+ feeds into Google maps; or the opening times of your museum feeds into Google searches; or the phone number of your cat hotel feeds into Google Mail Contacts. (If you have a shop or a museum or a cat hotel, that is. The results are all unique to each business owner!).

Google are trying to get us all connected to improve the experience of online for everyone. Can you remember how you planned your journeys before Google Maps?  It may be a bit of a leap and quite daunting moving to a new system and changing how your business works. But don’t worry, Bigwave media offers Google-esque services from Google Analytics training web implementation to AdWords campaign set-up and monitoring to help you fully utilise Google and vastly improve your company’s online web presence.

For an informal chat about how to keep your website up to date and improve your online presence, please get in touch or tweet us @bigwavemedia.

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PR Key Calendar Dates June – August 2015

In order for campaigns to remain current, it can be useful to base ideas around significant events taking place throughout the year. We advise clients to start preparing for campaigns at least 1 month in advance – so we’ve put together a list of important dates to add to the diary for 2015, to help you stay organised and to ensure that you don’t miss out on any opportunities.

Please note: this list is not definitive and will be updated as and when new dates are confirmed.

 

June

  • 13th-21st National Bike Week
  • 15th-19th Learning Disability Week
  • 15th-21st National Men’s Health Week
  • 21st Summer Solstice (Midsummer’s Day)
  • 21st Father’s Day

Sporting Events

  • 6th UEFA Champions League Final
  • 6th June - 5th July Women’s Football World Cup
  • 12th - 28th European Games
  • 18th - 21st Golf US Open
  • 29th June - 12th July Wimbledon

 

July

  • (dates vary) School Summer Holidays
  • 30th International Day of Friendship

 

Sporting Events

  • 4th-26th Tour de France Cycling
  • 5th British Grand Prix
  • 8th July - 24th August 2015 Ashes series
  • 9th-12th U.S. Women’s Open
  • 16th-19th Golf British Open
  • 17th July - 2nd August World Swimming Championships

 

August

  • 31st Summer Bank Holiday

Sporting Events

  • 25th-30th World Judo Championships
  • 30th August – 6th September World Rowing Championships

 

Bigwave media is a creative marketing agency working with clients across the UK. To discuss campaign ideas that we can help you develop, please contact us on 0845 643 2385 or complete our contact form.

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The end of Internet Explorer

 

At the time of writing this blog post there are only 230 days left until all support for Internet Explorer 8 is officially dropped by Microsoft (and in turn, most web developers). This may not seem significant for the vast majority of internet users, but if you read our recent blog on keeping up with technology, you may have guessed that for us here at Bigwave this is huge (we might even have a little party to celebrate).

The biggest difficulty with website builds is backwards compatibility with old browsers, and the sole cause behind struggles is IE8. Anyone who wants a website build is likely to want the latest technology. This may include animations, canvas, parallax, embedded videos and a responsive design; all of which IE8 struggles with.

It’s not Internet Explorer’s fault though, IE8 is already over six years old – which in internet terms is now considered ancient – just think of how much technology and the internet has changed over the past couple of years, let alone six! As a way of comparing IE8 to other browsers against performance in terms of rendering elements in HTML5, here is a list of scores for a test which checks compatibility on the most commonly used desktop browsers:

 

 

 

 

(source: https://html5test.com)

Even web browsers for games consoles like the Xbox blow IE8 clear out of the water. At present, the Internet Explorer brand has such a poor reputation that Microsoft has dropped the name entirely for its next browser, which will be named “Microsoft Edge”.

The majority of Internet Explorer users tend to be government organisations or large corporations that have strict controls over access to the internet and so the removal of IE8 support by Microsoft will signal upgrade requirements for these types of organisations.

If you’re using IE8 to read this post, now’s the time to move away from the browser and towards a better, brighter, more compatible and enjoyable internet.

For an informal chat about how to keep your website up to date and improve your online presence, please get in touch or tweet us @bigwavemedia.

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