Target adult non-swimmers with free analysis of your market

Posted on January 9, 2012 by Simon Beer

Following recent news reports and with the launch of the Bigsplash campaign to get adults swimming Big Wave Media is offering ‘Big Solution‘ leisure clients free adult non-swimmer analysis of their market to determine the potential number of non-swimming adults in their community.

Swim imageOver one in five adults in the UK cannot swim and many more are still unaware of the various benefits and initiatives that are available to enjoy.

Big Wave Media wants to support the move to get adults more active by helping clients find this market. Using Experian Demographics we identify how many potential adult non swimmers live in the community.

You can read more about the story in the news here:
BBC Sport Relief Big Splash News page
BBC News Sport Swimfit article

This report is free to ‘Big Solution‘ clients. To obtain your free report please contact your Account Manager or Nick Masson .

Posted in Demographics, Leisure, Reporting, Swimming | Tagged , , , , , , , , , | Leave a comment

eMail Campaigns Part 2

Posted on January 5, 2012 by Neil Parker

So here we are in 2012, Happy New Year! And so to follow up on my December post eMail Campaigns Part 1 here’s the next tip on creating email campaigns.

Avoid bad words in your subject lines

There are some words that you mustn’t put in your subject lines. Subject lines should be meaningful and mustn’t contain words that are likely to get blocked by SPAM filters. Avoid using the following words and word phrases as much as you can: Continue reading →

Posted in Email Marketing | Tagged , , , , | 1 Comment

LinkedIn Polls and the Wonder Lab

Posted on December 20, 2011 by Simon Beer

LinkedIn Group Polls rolls out this week and looks to be a great addition to the Group setup by allowing moderators the ability to ask members questions through a nifty app. For some groups this could be a great tool for testing new ideas and getting insightful feedback from customers or even staff. Continue reading →

Posted in Business Development, Social Media, Uncategorized | Tagged , , , , , , | Leave a comment

eMail Campaigns Part 1

Posted on December 19, 2011 by Neil Parker

I’ve recently been sharing some pearls of wisdom on email campaign design with the designers here at Big Wave Media and thought it would be good to share this online too. So keep an eye out over the coming weeks as there’ll be a few tips on how to create email campaigns that are optimised to help improve your response rates. Continue reading →

Posted in Email Marketing | Tagged , , , , | 2 Comments

Have you seen our Billboards?

Posted on November 18, 2011 by Simon Beer

If you’re Exeter based you may have seen our exciting new advertising campaign. We’ve taken over some billboards and bus shelters around the City.

Here’s a snapshot…

Sandygate Billboard

Continue reading →

Posted in Advertising, Branding, Business Development, Creative Design, Demographics, Reporting | Tagged , , , , , , , , | Leave a comment

Google Maintains 90% Market Share

Posted on November 11, 2011 by Neil Parker

The latest figures on search engine market share are quite revealing. As you can see from the graph below Google has had 90% of the search engine market for at least the last 12 months making it the biggest player in the search engine industry by far. Continue reading →

Posted in Search Engine Optimisation, Web Development | Tagged , , , , , | Leave a comment

Facebook Discussions Tab

Posted on November 3, 2011 by Simon Beer

Facebook announced recently that it was to be removing the discussions app from pages as of October 31st 2011. At the time of writing the app is still live on a great number of pages suggesting that the removal is phased or has been reversed. Continue reading →

Posted in Facebook, Social Media | Leave a comment

Big Wave Launch New Website For Client In The Maritime Training Sector

Posted on September 19, 2011 by Neil Parker

We’ve just launched Bisham Abbey Sailing & Navigation School’s new website. Based within the Bisham Abbey National Sports Centre located by the River Thames, Bisham Abbey is a leading provider of RYA training courses. Continue reading →

Posted in Branding, Creative Design, Web Development | Tagged , , , , | Leave a comment

You No Longer Need 25 Fans To Get A Custom Page URL

Posted on September 19, 2011 by Neil Parker

Thanks to Chris Woods of Q Social Media for posting this, you now no longer need 25 fans to get a custom Facebook URL. Great news!

 

Posted in Facebook, Social Media | Tagged , , | Leave a comment

Beware of those statistics!

Posted on September 15, 2011 by Neil Parker

If you are one of those people who relies on your website statistics software to generate visitor reports for your management team then there are few things you should be aware of.

Did you know…?

No two web statistics software packages are the same and they don’t produce the same results. Ideally all website statistics packages would report the same figures however there are a number of factors to consider:

  • How the data is collected
  • How the software determines what a visitor is
  • Filtering

Continue reading →

Posted in Reporting, Web Development | Tagged , , | Leave a comment